Peter Wertimer is an owner of Chernoff Newman, one of the premier marketing communications companies in the Southeast. Peter serves not only as the President of its Advertising Division, but leads its Charleston office. Prior to merging with Chernoff, he was President and CEO of Advertising Service Agency, South Carolina’s first marketing firm.

A Charleston-area resident since 1983, Peter’s career has consisted nearly equally of business success and community service.

Early in his Charleston residency, Wertimer served on and eventually led both Hotline and Crimestoppers. He also joined the Advertising Federation of Charleston, becoming its president in 1993, when it was voted Club of the Year in the American Advertising Federation’s Third District. He subsequently became the AAF South Carolina Governor.

Peter then went on to lead three of Charleston’s most prestigious and important community organizations: he was named President of the 300-member Rotary Club of Charleston for its 1995-1996 club year. He chaired the Board of Directors of the Charleston Symphony Orchestra from 1997-1999, balancing two annual budgets. And in 2003, he served as Chairman of the Board of the Charleston Metro Chamber of Commerce.

While serving with the chamber, Peter became a leader of the Charleston region’s military support community, chairing the chamber’s Military Policy Council for nine years and serving as a Charleston representative to Air Mobility Command’s Civic Leaders Council from 2011-2016. During this time, Wertimer was instrumental in founding and leading two new Charleston military support organizations: the Palmetto Warriors’ Council for veterans and the Palmetto Military Support Group, of which he serves as president. Its mission is to make Charleston the most supportive region of its military community in the United States.

Along the way, Wertimer was awarded the AAF’s Silver Medal, the American Marketing Association’s Spark Award and was recognized with the Commander’s Public Service Award by the Department of the Air Force.

Peter began his career in the music business. As a founder of Midnight Sun Concerts in Philadelphia, he produced hundreds of concerts. Shows by David Bowie, The Steve Miller Band and The Average White Band each became live recordings. Later at Columbia Records in New York City, Peter was the product manager for Billy Joel, Aerosmith, Steven Stills and Blue Oyster Cult, Judas Priest and Janis Ian, among many others.

After moving to Charleston in 1983, Peter started a career in advertising by founding his first agency. Over the past 30-plus years, he has built a marketing communications practice in Charleston that has spanned categories like defense, travel and tourism, real estate and development, finance and health care. Current client relationships include the SC State Ports Authority, the Charleston County Aviation Authority, Daniel Island Real Estate Company, C&S/Piggly Wiggly, CPM Federal Credit Union and the Charleston Area Convention and Visitors Bureau.

Wertimer is an enthusiastic fan of the New York Yankees, a paddleboarder and fitness enthusiast, and an avid reader of popular fiction. He lives in Mount Pleasant, SC, with his wife, Alicia Mendicino, a realtor. Their daughter, Paige, a restaurateur, lives in Ojai, California.